The AdWords Compendium is designed to link you to news and information about AdWords - PPC program, owned and operated by Google, where webmasters can create their own ads and choose keywords
The latest AdWords news from Google:
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5 Things You Need to Know About AdWords' New Keyword PlannerSearch Engine Journal
Keyword Tool has been the standard for AdWords
keyword research for over a decade, but there's a new sheriff in town: the AdWords
Keyword Planner. This new keyword tool combines the functionality of the existing Google Keyword Tool ...
Using Multipliers Effectively in AdWordsSearch Engine Watch
Since the switch to enhanced campaigns AdWords
has become a system of overlapping targets and multipliers. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid.
YouTube CEO Is Cannes Lions Media Person of the YearAdweek
Google's ninth employee, Kamangar was responsible for creating AdWords
, the program that has allowed the company to generate billions of dollars per year in ad revenue. Under Kamangar's leadership, YouTube expanded into a global broadcast platform, ...and more »
10 Golden Rules of AdWordsSearch Engine Journal
can be an incredibly powerful advertising platform. However, trying to manage your account whether big or small can be like going down the rabbit hole. Before long you don't remember where you came from, you want to optimize for this ...and more »
Google AdWords Express Gets a FaceliftSearch Engine Watch
Express is the latest Google property to receive a makeover. AdWords
Express, designed to be an easy introduction to AdWords
for local businesses, has been redesigned to make it easier for new users as well as to streamline the process.